About

Hi, I’m Jaden, a digital marketing specialist who builds performance driven systems that help nonprofits and organizations grow through smarter advertising, stronger analytics, and clearer user journeys.

I specialize in turning fragmented marketing efforts into cohesive, measurable engines. I’ve led the full build out and optimization of Google Ad Grant accounts, created analytics frameworks that reveal what’s actually driving results, and redesigned funnels that improve attribution accuracy and strengthen donor conversion paths. My work blends PPC, SEO, and UX thinking into a unified approach that increases qualified traffic, improves campaign efficiency, and elevates overall engagement.

My path into digital marketing was shaped by hands on experimentation across organizations with limited resources but big missions. Managing $10K/month ad accounts, running technical SEO audits, and building reporting systems from scratch taught me how to iterate quickly, diagnose performance issues, and create strategies that scale.

Although digital marketing wasn’t my original destination, it’s where my curiosity and problem-solving instincts naturally led me. I began by volunteering with nonprofits through Catchafire, where limited budgets and high value missions pushed me to learn quickly, experiment often, and build systems that could deliver measurable results without relying on large teams or expensive tools. Managing Google Ads and Bing Ads accounts with up to $10,000/month in spend, introducing technical SEO practices, and building email and analytics infrastructure from scratch gave me a foundation rooted in both strategy and hands‑on execution. During this time, I also earned my B.S. in Digital Marketing at Lindenwood University.

That foundation evolved into a more specialized and systems driven practice when I joined Addiction is Real. What began as optimizing a single Google Ad Grant account expanded into redesigning the organization’s website for stronger SEO, implementing full funnel tracking to improve attribution, and developing analytics frameworks that clarified what was actually driving engagement and conversions. Working inside a focused organization sharpened my ability to connect acquisition, user experience, and data into a cohesive growth engine, a perspective that continues to shape how I approach PPC, SEO, and digital strategy today.